The Brand

INTRODUCTION
What one needs is a partner that's always on the move, that tracks your every move, just right and smartly too. And that's exactly the inspiration behind our trendy footwear collection ranging from performance sport shoes to semi-formal and formal footwear for men, women, teenagers and kids. Ultimate in design, comfort, and fit. ADK shoes not only look good but also are good for your feet. Each ADK product is the manifestation of our high standards of workmanship, access to latest technology. That's how ADK is synonymous with maximum quality and performance.... and of course that essential look. So get into ADK. And feel free to walk on the rough roads of life. Surely you'll be the winner.

The ADK brand is defined by:

• Quality: dependability, durability, trust
• Innovation: Creativity, style, trend-setting
• Integrity: Transparency, truthfulness
• Open-mindedness: flexibility
• Passion: commitment, responsiveness, dedication, pride
• Social Responsibility: commitment towards society and the environment

MISSION
To become a globally respected fashion brand through:

• Inspiring design: creating products that are at the cutting edge of fashion and drive trends
• Memorable experiences: to build associations and store experiences that carry the brand's fashion signature
• A culture of excellence: developed through strong brand values of integrity and service and a commitment to fashion
• Compelling marketing: Building strong emotional connections with consumers worldwide through fashion

Today, the business built upon this brand is distinguished by:

• Multi-category competency
• National reach: operations in markets throughout the country
• A unified, passionate and seasoned management team
• The Group management and their teams are challenged with the responsibility of maintaining the integrity and vitality of this extraordinary brand while continuing to develop a business which remains relevant to ever-evolving markets and consumer tastes.